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Safer Summer Days Out: latest government advertising scheme

Posted on: July 17, 2020 by Mariella Brown

As people across the UK begin their summer holidays, the latest round of government-sponsored stories have been running in papers and news websites to provide readers with tips on how to have safer summer days out.

A three-part series will run over the next two weeks and will cover different subjects of enjoying summer in the UK.

Messages welcoming readers to the explore the great outdoors appeared in today’s Daily Express (pictured above) which featured the Safer Summer Days Out slogan on its front page. Days out inspiration included suggestions of outdoor cinemas and theme parks, while giving advice on how to pre-book at the country’s many National Trust heritage sites.

Sponsored stories in regional papers such as the Yorkshire Post include an explanation of the ‘We’re Good to Go’ tick mark that shows visitors to tourist attractions in England that sites are adhering to public health guidance and have Covid-19 assessments in place to safely welcome visitors back with confidence.

The Yorkshire Post’s sponsored content

The i paper looked at destinations in Scotland, Northern Ireland and Wales providing opportunities for those seeking daredevil sporting activities after lockdown such as information on a zip wire park in Snowdonia National Park.

The latest guides were accompanied with ‘What you need to know before you go’ sections to ensure readers were aware of the key safety rules that remain in place post-lockdown. This includes encouraging the public to pre-book online, pack hand sanitiser and stick to social distancing.

Featured in the i newspaper

The campaign is the latest wave in the £35m All in, All together advertising partnership from the UK government to support the media sector and aid government messaging during the pandemic.

For more information, visit the ‘Know Before You Go’ website.