PA MEDIA GROUP: How PA Media Group supports diversity via its apprenticeship scheme

In 2020, PA Media launched two apprenticeships across its news and sport divisions schemes – delivered by its sister company PA Training – with a focus on increasing social and ethnic diversity in its editorial teams. Junior apprentices received a NCTJ Diploma and newsroom placements, while senior apprentices were supported to progress their career into national news.

PA Media Group’s Junior Journalist Apprenticeship offers full journalism training in the form of a 17-week NCTJ Diploma with PA training, followed by newsroom placements to new entrants to the profession such as school leavers or people looking for a career change. The Senior Journalist Apprenticeship is open to young journalists who have a recognised journalism qualification or some work experience, and offers extensive national experience to help develop their careers.

Apprentices on both schemes learn core skills, including news reporting, interview techniques, developing stories, video, use of social media, and media law – working in rotations alongside journalists in PA’s newsrooms, including with reporters, and on the news, video and social desks.

More broadly, across its entire portfolio of businesses PA Media Group is working tirelessly to help makes its newsrooms and content teams more reflective of the societies in which they serve. Externally, this includes embedding itself within the local communities of London and Howden to mentor and inspire school leavers and disadvantaged students, while internally ensuring policies and initiatives are as diverse, inclusive and equitable as possible.

‘Our previous apprentices have not only excelled in their careers but brought unique perspectives to our coverage which we look forward to continuing with new talent. I am delighted that we have been able to build on our previous scheme and hope that we can grow it even further with a range of partners.’

Pete Clifton, editor-in-chief, PA