Telegraph launches ‘coronavirus-free’ newsletter

Posted on: April 16, 2020 by admin

The Daily Telegraph has launched a ‘coronavirus-free’ newsletter for readers who wish to find news on topics other than the pandemic.

The free weekly newsletter will carry news and information that is separate to the global crisis. It is aimed at those who might be seeking a distraction from the Covid-19 news, escapism or simply a wish to know what else is going on in the world.

Kirsten Powley, Editorial Newsletters Editor, said: “We are delighted to introduce our brand-new Telegraph In Other News newsletter, which is delivered free to inboxes every Tuesday afternoon.

“We understand that although we are in a global crisis, you may want to hear about something unrelated to Covid-19. Whether this is for escapism, distraction, or simply to know what else is going on, we are offering a respite from our comprehensive coverage of the pandemic.

“Each week we will round-up the highlights from across the paper, including culture, food, interviews and more. It will be what you need to know – apart from the biggest news of all!

She added: “Coverage of the pandemic is everywhere, and we understand that it can be overwhelming. It’s not easy to get away from it all – made especially difficult when we can’t physically escape either.

Now that’s out of the way, I promise I won’t say the word ‘coronavirus’ again in this newsletter!

The first edition featured articles about BBC series Killing Eve, a spotlight on Dolly Parton and in sport debate over the possibility of a Rugby Club World Cup.

Mike Adamson, Head of Publishing & Deputy Editor, The Telegraph said:

“In recent weeks we’ve seen unprecedented levels of demand for our journalism across a range of content focused on coronavirus. 

“Alongside keeping subscribers informed and updated, we also seek to support them at this challenging time. In print and digital we launched You Are Not Alone, a series of stories, features, Q&As and webchats to showcase community spirit, bringing our readers the best advice and sharing tips for coping.  We had an amazing response to this initiative and felt that a weekly newsletter highlighting stories and features unrelated to the pandemic would be a welcome addition to readers’ inbox.  

“We already offer a diverse range of newsletters and know that they are a great way to talk directly to readers in a more personal and direct way. This authored newsletter brings together stories and features from The Telegraph that we think readers will enjoy, providing some welcome respite and relief.”

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