43.5m adults used local news websites in January, data reveals

Posted on: February 23, 2021 by admin

More than 43m people turned to local news in the UK last month, new data has revealed.

The latest Comscore data for the UK shows 43.5m people visited websites operated by the regional press during January, up from 39.9m the previous January.

In January 2020, 75% of the UK population read local news, growing to 85.6% by January 2021.

The data also showed that a typical reader is seeing up to 26 stories a month from the local press, up two on the previous year.

The number of people reading news from more than one local news provider also rose, up from 20.1m a year ago to 23.3m. This means 45% of the UK digital population uses more than one local, independent news source.

The figures also show growth on December 2020, when 43.1m adults used local news in the UK, a total of 84% of the population.

This article first appeared on Behind Local News.