The News Media Association (NMA) has called on the government to implement the measures to restore competition to the digital marketplace as an urgent priority.

In its response to the CMA Digital Markets Taskforce consultation, the NMA has proposed that the codes of conduct include a mechanism by which publishers can secure payment for their content by platforms.

The NMA says: “It is difficult to overstate the challenges publishers face stemming from tech platforms’ excessive market power in search, social media and digital advertising.

“The news media industry is not in a position to wait for wholesale reform of competition law in digital markets: decisive action is needed to avert the deterioration of the quality and plurality of journalism in the UK.”

The NMA calls for interim action from the CMA to tackle both the sources of market power and their negative effects.

The full response from the NMA can be found here