Local newspaper campaigns to help communities during coronavirus spread

Posted on: March 26, 2020 by Claire Meadows

A number of local and regional newspapers have launched campaigns to support frontline NHS workers and their communities during the coronavirus outbreak.

  • Following the launch last week of its Thanksamillionnhs campaign, Reach titles have continued to invite readers to place a heart on a digital map to say thanks to health workers on the frontline of the crisis. As of 26 March, more than 120,000 people had shown their support to the NHS.
  • A number of individual Reach titles have also launched their own campaigns.
  • BirminghamLive’s #BrumKind campaign to encourage community togetherness has already seen over  £100,000 donated to its Community Resilience Fund launched in partnership with the Heart of England Community Foundation. Every penny donated will go to charities and community organisations across the city and region to support the emergency coronavirus effort.
  • The Manchester Evening News is shining a light on the incredible work done by NHS staff – and the lovely gestures of kindness from the public that are helping to ease the load with the #NHSHeroes campaign.
  • A new crisis fund has been set up with Newsquest’s Brighton Argus’s charity arm and American Express helping to launch it with £50,000 each. Sussex Community Foundation has launched the Sussex Crisis Fund, initially to help local charities and community groups supporting people suffering as a result of the coronavirus outbreak. The Argus Appeal has agreed to help kick start the funding as part of the newspaper’s bid to help people pull together amid the pandemic, launching the #ThereWithYou campaign.
  • In Southampton, the Southern Daily Echo has urged readers to back a local NHS charity campaign to provide support for NHS workers. SouthamptonHospitals Charity has launched a campaign to support NHS staff working around the clock to look after patients amid the coronavirus outbreak.
  • In Wolverhampton, the Express and Star is leading a campaign to highlight Star Neighbours. Communities across the Black Country and Staffordshire have rallied together to support their neighbours in need and the Star is spreading the word about the support available in its area.
  • In Glasgow, the Evening Times used its front page on Saturday to encourage people to make themselves known if they could help others. The paper continues to support the #ThereWithYou campaign highlighting support available in the community.
  • The Scotsman meanwhile is promoting the nationwide Clap For Our Carers campaign that will take place on Thursday 26 March. The campaign will see people across the UK applaud NHS workers from the doorsteps, balconies or windows of their homes, in order to say thank you for all of their ongoing hard work.

If you have started a campaign that we can highlight please get in touch at