PA Media (PA) have relaunched Mediapoint which the national news agency for the UK and Ireland say will enable PR and communications professionals to better anticipate and contribute to news stories.
The all-new Mediapoint has been designed to support PR and communications strategies around thought-leadership, crisis management and profile-raising, says PA.
Mediapoint provides a view of PA’s newswire across breaking news and developing stories, enabling users to contribute comment to the stories most relevant to their brand or industries, for consideration by the news agency’s specialist editorial teams.
Access to PA’s forward-planning diaries will further help in-house and agency practitioners to shape their PR strategies by making informed decisions around scheduling events and announcements.
The relaunch of Mediapoint is part of PA’s long-term plan to expand the news agency’s range of products and services for its non-media customers. Following extensive consultation with customers, the platform features a more intuitive design and is optimised for mobiles, allowing PR and communications professionals to react to news on the go. Enhanced search and alert features also enable users to keep abreast of developing stories with real-time monitoring.
Additional features planned for Mediapoint over the coming months include email briefings on topical issues and content partnerships with businesses and brands. Extended diary search will also provide users with a six-month view of the news agenda.
Peter Clifton, Editor-in-Chief of PA Media, said:
“We want to create opportunities for expert commentators and brand spokespeople to make meaningful contributions to stories running on the PA newswire.
“PA is uniquely positioned to provide expert editorial guidance to PR and communications professionals looking to maximise the impact of their news efforts.
“Our reach across the UK and Ireland is unparalleled and our media customers trust us to deliver the most relevant updates. By providing users with a window to our newswire, Mediapoint enables us to curate the most relevant contributions to move a story on.”
Mediapoint is currently used by in-house and agency professionals across corporate, consumer and public affairs teams representing a range of industries, charities, academic institutions and more.