The Sun has launched a new campaign to ask its readers to go green by pledging to reduce their waste, meat consumption, plastic use, and to recycle, reuse and repair more by joining its Green Team.
Working in partnership with Count Us In, the Green Team campaign will run throughout this week (Green Week) from Monday 12th – Sunday 18th October.
The campaign follows a poll of Sun readers which found that nearly three quarters are more concerned about their environmental impact than five years ago. Half have adopted more environmentally friendly practices since lockdown with driving less and reducing food waste being the biggest changes.
But more than a fifth said they still don’t know what they can do to help the environment.
The campaign will see the paper demonstrating practical steps and asking its readers to pledge to take them. If all Sun readers signed up to 3 pledges each, it could save 42 million tonnes of carbon pollution being pumped into the planet: the same amount of emissions of the entire UK agriculture industry.
The Green Team campaign – which will run in the paper, online, Fabulous and across social channels – will share meat-free recipes, inspiring real life stories from families who have gone green, how to travel sustainably, teach readers how to make their house greener and educate children and parents on what can and can’t be recycled.
The Sun will also launch competitions for readers to win an electric car, electric scooter and a year’s supply of veggie sausages.
Victoria Newton, Editor-in-Chief of The Sun said: “The Sun has always helped readers save money and now we want to help them to save the planet.
“Our Green Team campaign harnesses the collective power of our readers. We will show the simple steps they can take in their everyday habits can add up to big strides in combating climate change.
“Our readers have told us they want to do more to help preserve the planet.
“We hope our campaign, across print and digital, will inspire people of all ages, up and down the country to make a change.”