The advertising campaign by the newspaper industry and government to keep the public safe and informed throughout the coronavirus pandemic has been recognised in a media awards shortlist.

The “All in, all together” partnership has been shortlisted by the Media Week awards in the ‘Media collaboration – Covid-19” category, one of four new awards introduced as a result of the Covid-19 crisis. Half of the proceeds from these entries will be donated to a good cause related to the pandemic.

“All in, all together” brought together national and regional publishers from across the UK to deliver government communications in a human and compassionate tone that readers can relate to through cover wraps and sponsored content.

The partnership included the Safer Summer Days Out series with government-sponsored content encouraging readers to explore the great outdoors safely and the GREAT Inspirations features which highlighted untold stories of how businesses and employees adapted in the crisis.

Announcing the shortlist, awards organiser UK editor-in-chief at Campaign, Gideon Spanier said:

“These are uniquely challenging and difficult times for everyone working in UK commercial media, so there is all the more reason to recognise and reward the great work, invention, collaboration and resilience that are the hallmarks of this industry.”

Other shortlisted publishers for this year’s awards include Mail Metro Media, The Guardian, News UK and Reach.